COVID-19 Toolkit

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CORONAVIRUS: WHAT IT MEANS FOR BUSINESS AND COMMUNICATORS …
COVID-19 Toolkit

The rapidly evolving COVID-19 outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe. As the situation develops, it is vital that organisations are prepared for the inevitable challenges and are able to response to them in a way that minimises any adverse impact.

These resources intend to provide leaders and communications professionals with information on steps they should be taking in order to boost resilience, protect their employees, react to industry disruption, ensure business continuity, and shape the best possible plans for recovery.

In our pre COVID-19 world you could say that Ireland was on an upward trajectory when it came to our sustainable efforts. Keep Cups were a part of our everyday, cycle lanes welcomed a way to reduce carbon emissions and shops around the country were in the midst of making loose fruit and vegetables the new normal. However it’s been a turbulent 2020.

Laura Connell reflects on the impact COVID-19 has had on the area, sharing her learnings and insights on the subject and predictions for the future.

COVID-19 is a profound and ongoing trauma that is costing lives and causing huge pain to thousands of people. The scale and nature of the challenge it presents is also having a profound effect on how we are getting things done in Ireland.

In a Covid-19 world, influencer marketing can help brands and businesses engage stakeholders, create value and build trust. Discover the key questions you should be asking in order to get your influencer strategy right.

We have always firmly believed that the more we share and talk the better the solutions we’ll find and the past few weeks, working and living in a Covid-19 defined world, has only reinforced the importance of community. What follows is some insights taken from our Brand Trust research, and on what we in Edelman have learned since this crisis emerged, based on our work with clients.

With the sudden cancellation of industry events and in-person meetings due to Covid-19, many B2B companies are now scrambling to figure out how they can stay close to customers and prospects. At the same time, customers are grappling with professional and personal challenges: employee safety, business resilience, working from home, perhaps wrangling kids while trying to stay productive.

With the 50th anniversary of Earth Day upon us, many companies are asking whether it is appropriate to talk about their climate commitments. Discover the key questions to ask when deciding if, when and how you communicate about sustainability during the Covid-19 pandemic.

In the current environment, the public sector has a unique and central role. Read more about how, when and why to communicate with public organisations at a time when they are under unprecedented pressure.

We are living in a COVID-19 world right now and that’s challenging for businesses and individuals alike. So, what exactly is expected from brands in a coronavirus defined environment? Joe Carmody, Managing Director, and Feargal Purcell, Head of Public Affairs, are two members of the Edelman Dublin team who, from the outset of the current crisis, have been advising on how best brands and businesses can operate in an unprecedented, unpredictable and ever-evolving environment .

The way organisations engage with their own people during the coronavirus crisis will be critical to their ability to navigate it successfully. In this document, we provide some practical guidance on how to communicate with your colleagues in the right way, in the right place, at the right time.

For every organisation, effective communications are key to successfully navigating the Covid-19 pandemic. From how to update colleagues to setting up a coronavirus taskforce, in this document you will find practical guidance on how to prepare for and overcome the PR and communications challenges you face – both now and in the future.

When it comes to the short- and long-term impact of the coronavirus, organisations must carefully consider how, when and why they contact customers. Here, we describe the key steps to consistent, clear and effective customer communications, and share some best practice examples from four sectors that have been particularly impacted by the crisis so far.

During the coronavirus crisis, social media can be a valuable and important communications tool. Read practical guidance around how your organisation should be using, managing and monitoring its social channels in the current environment.

COVID-19 Toolkit

A conscious effort

The impact of COVID-19 on Influencer Marketing – What’s Next?

COVID-19 and Public Affairs in the "new normal"

HOW TO GUIDE: INFLUENCER MARKETING DURING THE CORONAVIRUS PANDEMIC

What's next for brand and business

Beyond conferences: How B2B marketers should approach a Covid-19 world

SUSTAINABILITY COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

HOW TO GUIDE: PUBLIC SECTOR PR & COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

Managing Comms During COVID-19: 4 Key Tips for Brands

HOW TO GUIDE: EMPLOYEE & INTERNAL COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

PR & COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

HOW TO GUIDE: CUSTOMER COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

HOW TO GUIDE: SOCIAL MEDIA & COMMUNITY MANAGEMENT DURING THE CORONAVIRUS PANDEMIC