The 2020 Edelman Ireland Trust Barometer shows a trust deficit in Irish society across all major institutions. When it comes to business, the public sees competence as a given, accounting for only a quarter of its trust capital. Business is now expected to operate to another standard with ethical behaviour three times more important to company trust than competence. The findings also point to the mood of the public explaining some of the underlying reasons behind the outcome of the recent election.
Please access the Edelman Trust Barometer 2020 data below:
For more information on this year’s Trust data or to discuss how you can build trust in your business, contact fiona.hodgins@edelman.com
