Jennifer is an Executive Director at Edelman with over 11 years’ experience leading integrated creative & brand accounts for local and international clients including Unilever, Deep RiverRock, Mars, SSE Airtricity & Fulfil. Jennifer co-leads the Brand, Digital & Creative division and works with the leadership team to develop the agency strategy both at a local and international level and is passionate about the value of delivering insight-led, evidence-based creative solutions to client’s business challenges.
Over her 11 years’ in the industry she has delivered award-winning work for some of the world’s biggest brands and has been recognised by SABRE Awards, PR Week Global Awards, EuroBest, All-Ireland Marketing Awards and Digital Marketing Awards.
Passionate about the power of creativity for brands and businesses, Jennifer has been a judge at the Cannes Lions Festival of Creativity and also represented Ireland as a Young Lion in 2017.
Jennifer is a Food & Beverage expert and sits as the Ireland lead on the Edelman EMEA F&B team, knowledge sharing and working with other markets to build trusted connections among people, brands, business and institutions in the sector.
Jennifer sits on the Marketing Society of Ireland Council, with the aim of building a vibrant, inclusive marketing community in Ireland, empowering brave marketing leaders and showcasing their successes in driving growth for their organisations and brands.
Jennifer graduated from Dublin City University in 2013 with an M.Sc. in Digital Marketing Management and also holds a B.A in Communications Studies from Dublin City University. More recently Jennifer returned to TUD to complete the CPD in Creative Thinking in Creative Commercial Communications.